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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, "The Anatomy of Buzz Revisited" takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, "The Anatomy of Buzz Revisited" shows how to: * Generate "genuine" buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, "The Anatomy of Buzz Revisited "is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.

Ninjago(TM): Rebooted! The wise-cracking ninja reunite for a tournament--which could turn into a dangerous rescue mission. In times of suffering, simplistic answers ring empty and hollow. But Henri Nouwen, beloved spiritual thinker and author, offers real comfort in the concrete truth of God's constancy. The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing download ebook pdf Nouwen suggests that by greeting life's pains with something other than despair, we can find surprising joy in our suffering. He suggests that the way through suffering is not in denial, but rather in living fully in the midst of the trials life brings our way. Hardcover ISBN 0-8499-1711-5 It's not the end of the world--until it is. Africa is home to hundreds of ethnic groups, who together speak more than a thousand languages. It is not surprising, then, that Africa's enormous range of peoples, cultures, and ways of life has engendered a wide diversity of religious practices. This Very Short Introduction offers a wide-ranging look at the myriad indigenous religious traditions on the African continent. Drawing on archeological research, historical evidence, ethnographic studies, and archival materials such as missionary records, Jacob Olupona-one of the world's leading authorities on African religions-captures a wealth of information in a short compass. The book not only gives the reader a full and vivid sense of African religious belief-exploring myths, gods and local deities, ancestor worship, rites of passage, festivals, divination, and much more-but it also underscores the role these religions play in everyday African life. Indeed, traditional religions inform everything from birthing and death, marriage and family dynamics, to diet, dress and grooming, health care, and even governance.

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Author: Emanuel Rosen
Number of Pages: 384 pages
Published Date: 24 Feb 2009
Publisher: Random House USA Inc
Publication Country: India
Language: English
ISBN: 9780385526326
Download Link: Click Here
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